Top Marketing Campaign and Activation Headlines for today (May 28, 2020)

Campaign and Advertising News

1. Birla White releases a 2-minute video on its social platform featuring home painters. The video is inspired by a true story of migrant workers in Rajasthan who decided to give a facelift to the building they were quarantined in by painting it. AutumnGrey conceptualized the video. Watch
2. Burger King has launched a digital activation called #BailMeOutBK. As part of the activation, users can upload pictures of their failed cooking attempts on their own social media page and tag Burger King. Burger King will offer free Whooper to all the participants. Watch
3. Kent withdraws it’s Kent Atta and Bread Maker after an online uproar over calling “Are you allowing your maid to knead Atta by Hand? Her hands may be infected”. View

Agency News

1. Gozoop has been awarded the digital customer service mandate for OPPO.
2. FoxyMoron has been awarded the digital mandate for A.O. Smith, a leading brand in Water Heaters and Water Purifiers.
3. PivotRoots has been awarded the digital mandate for “Study in India”, an initiative by the Ministry of Human Resource Development.
4. ARM Worldwide has been awarded the social media mandate for MTV India.
5. VMLY&R India has been awarded the digital mandate for Colgate-Palmolive India.