Top Marketing Campaign and Activation Headlines for today (May 29, 2020)

Campaign and Advertising News

1. Vodafone Idea has launched a digital campaign Online Seekho #Apnokesaath. The video conceptualized by BBDO urges people to continue learning at the time of lockdown using online connectivity on its network. Watch
2. Volini has released a digital film urging people to step into the post-lockdown world with optimism and hope. The 1-minute video has been conceptualized by Lowe Lintas. Watch
3. Havmor Ice Cream launches a new campaign ‘Sabse Pehle Kya Karega’. The 1-minute 30-sec video conceptualized by Sideways is a jingle based video asking users what will they do once the lockdown is over. Watch
4. Slice launches an influencer campaign #slicekipeti. This celebrity-led influencer campaigns is based on the insight of “aam ke peti” that people order during this season. Watch
5. Godrej Expert Rich Crème hair colour signs up Karan Johar as its brand ambassador.
6. Kalyan Jewellers is planning to launch in June a TVC led campaign  ‘Muhurat At Home’. The campaign highlights post lockdown weddings that are expected to be at home and a low key affair. The campaign has multiple short multilingual videos in Malayalam, Hindi, and Tamil.
7. Dollar Industries has launched its eCommerce platform and new corporate brand identity with its brand ambassador Akshay Kumar. The brand intends to build digital as a preferred sales channel.

Agency News

1. eBay India has appointed Clevertize as their creative, digital, and media buying agency.
2. AdEngage has been awarded the Digital Marketing mandate for The Fern Hotels & Resorts.
3. Essence has been awarded media buying rights for Games24x7, the owners of brands like  RummyCircle, My11Circle, and Ultimate Games.