Top Marketing Campaign and Activation Headlines for today (October- 13th, 2020)
aastha tiwari
Campaign Activation News
Piramal’s Lacto Calamine has launched a new digital campaign that spreads a message of having oil-free skin even while working from home by using Lacto Calamine. The campaign has been conceptualized by BBDO. Watch
BimalKaro.in has launched a new campaign – “BimaKaro- Aagey Badho”. The campaign narrates four stories showcasing challenges faced by varied consumer segments. Watch
Medimix has launched a new anthem with Kolkata Knight Riders to spread the message of washing hands and encouraging everyone to keep their hygiene intact. Watch
RarePlanet- a strat-up focused on uplifting rural karigars has launched a new digital campaign- “#HarGharDurga” to urge consumers to opt for Durga idols made from terracotta by Indian rural karigars.
Agency News
Essence has bagged the media mandate for Melorra.
Jaro Education has appointed Mirum India, a Salesforce Gold Consulting Partner, to implement marketing automation solutions.
![](data:image/svg+xml;charset=utf-8,<svg height="557" width="1024" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
![](data:image/svg+xml;charset=utf-8,<svg height="400" width="1240" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
