Top Marketing Campaign and Activation Headlines for today (October- 5th, 2020)

1. ITC’s B Natural celebrated Gandhi Jayanti by launching a digital campaign titled ‘Jai Jawaan, Jai Kisaan’ to pay tribute to the Indian farmers. Watch
2. Beardo rolled out a music video that celebrates ‘Mooch’. Titled as #Moochswag, the video features several popular personalities like Hrithik Roshan, KL Rahul, Nick (BeyouNick), Kunal Kapoor and others. Watch
3. Shoppers Stop unveiled their Durga Pujo campaign titled ‘Ami Alo’ or ‘I am The Light’ that showcases women and their resilience in the darkest of times. Watch
4. Gamezy unveiled their latest campaign ‘Naya Zamana V/S Purana Zamana’ featuring KL Rahul. Watch
5. Tanishq launched their Durga Pujo campaign ‘EkotaiShundor, EkotaiShokti’ to celebrate the resilient spirit of Bengal and Bengalis. The ad features Mimi Chakroborty and focuses on the latest collection ‘Aparajita’. Watch
6. Healthcare app PharmEasy launched three video ads that talk about the ‘crazy times’ Covid-19 pandemic has led us to and while people are subjected to extra stress and responsibilities, PharmEasy is there to take care of all healthcare needs. Watch
7. Medimix rolled out a video ad to mark the launch of their new product Medimix Ayurvedic Handwash. The ad emphasises on the current pandemic situation and the need to avoid frequent usage of harmful chemical-based handwashes and instead go for a natural ingredient based hand wash. Watch
8. Cosmetic brand St. Botanica roped in Tara Sutaria as their brand ambassador.
9. Hero Lectro E-cycle has partnered with travel and foodie influencer duo Rocky and Mayur for their travel vlogging series #RoadTrippinWithRnM. Watch

Agency News

10. Madison Media has won the media agency on record (AOR) mandate for Joy Cosmetics.

11. Social Beat bags digital mandate for Jaquar Group.