Top Marketing Campaign and Activation Headlines for today (October- 1st, 2020)

1. Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new digital campaign around IPL- Depend on Insurance. The company has roped in Sanjay Manjrekar, former cricketer and cricket commentator to take their msg forward. 

2. Fastrack has launched a new campaign featuring Ananya Pandey to promote its new Ruffles collection. The campaign has been conceptualized by Lowe Lintas. Watch here

3. Freecharge has come up with a new campaign to educate their target audience about the process of investing in Mutual funds. The story has been created by mCanvas and executed by Merkle Sokrati. Watch here 

4. Ford has launched a series of ad films to redefine “car servicing, spreading the msg that people should leave their worries of the car servicing to Ford. The campaign has been conceptualized by BBDO. Watch here

5. ICICI Lombard launched a new campaign on the occasion of World Heart Day which showcases an interesting conversation between the stomach and heart. The ad has been conceptualized by Ogilvy. Watch here 

6. Marico has launched a new ad film –  #CareForHerHeart for World Heart Day for its not-for-profit initiative Saffolife. The ad has been conceptualized by Mullen Lintas. Watch here

Agency News

7. BC Web Wise has won the social media mandate for SBI General Insurance company.