Top Marketing Campaign and Activation Headlines for today (September 11th, 2020)

Campaign and Advertising News

1. Asian Paints launches a new TV campaign. Conceptualized by Ogilvy, the commercial reinforces the brand’s value for money proposition. Watch
2. Dream 11 launches 4 ads featuring cricket players. Unlike the old ads, these ads are very functional and explain how to download the app and play. Watch
3. Tata Motors has launched a campaign to promote its electric car Nexon EV. The 1 min 30 sc video compares the launch of EV to few iconic moments in Indian history like the World Cup 83 and Miss Universe win in 94. Watch
4. Class Plus launched a digital campaign on the Teacher’s day. Watch
5. Playerzpot, the fantasy sports gaming platform appoints cricketers Bhuvneshwar Kumar and Smriti Mandhana as their brand ambassadors.
6. Berger Paints has appointed Akshay Kumar as its brand ambassador.
7. U&i, the mobile accessories and consumer electronics brand has tied up with Bollywood actress Bhumi Pednekar for the launch of its latest wireless neckband series “Bigger” in the Indian market. 
8. Oppo has launched a magazine campaign in Rolling Stone. The campaign featuring Artman Mallik promotes wireless stereo (TWS) headphones, OPPO EncoW51, and the OPPO F17 Pro.

Agency News

1. Great Learning, the Ed-tech platform for working professionals has awarded its media buying rights to Mindshare.
2. Aamor Inox, the B2B steel manufacturers have awarded their SEO mandate to Bruce Clay India.
3. ArcelorMittal Nippon Steel India has awarded its creative duties to Scarecrow M&C Saatchi Mumbai.