Top Marketing Campaign and Activation Headlines for today (September 14th, 2020)

Campaign and Advertising News

1. PVR has launched its campaign ‘#OuchTheCouch Contest’ in a bid to remain relevant when theatres are still shut. The 1-minute video takes an anti-OTT positioning. Watch
2. Jio Fibre has launched a 6 minutes infomercial. The video highlights how one can use Jio Fibre to convert their regular TV to a smart TV. Watch
3. Netflix launches its campaign “Just a story away”. The campaign launched through a series of videos is a montage from its popular shows and movies. Watch
4. Asian Paints has launched its interior design service “Beautiful Home Service” through a three ad series. The ads highlight three main features of personalized interior design, safe home designing, and 3D design visualization. Watch
5. DSM India, which encourages nutritional and sustainable living has launched its campaign “Project Streedhan”. Conceptualized by FCB Ulka the video highlights how three out of four women in India are deficient in vitamins. Watch
6. Panasonic has launched its campaign promoting AI featured refrigerators. The 30-sec video has been conceptualized by Dentsu. Watch
7. Castrol has launched a campaign #ProtectIndiasEngine. The social media campaign featuring actors like Ayushman Khurana and Ravi Dubey urges bikers to help bike mechanics. Watch
8. Lux soaps launch a new campaign called “Chand Sa Roshan Chehra”. The ad conceptualized by Wunderman Thompson features Kareena Kapoor and Saif Ali Khan. Watch
9. Mumbai Indians have launched their IPL film called “One Family”. The video highlights ‘Paltans’ as the MI fans are called, supporting their team within COVID limitations. Watch
10. Amaze the battery and inverter brand has launched its latest digital campaign with Virat Kohli. The 3-minute video conceptualized by Cornerstone shows Virat writing a letter to his future self, remembering the year 2020. Watch
11. Horlicks launches its latest campaign “Tum Kab Itne Bade Ho Gaye”. Watch
12. ‘Vi’ erstwhile Vodafone Idea, has become the co-presenting sponsor of the upcoming Dream11 IPL 2020.
13. Myntra will be the exclusive fashion partner for RCB during IPL 2020.
14. MediBuddy will be the digital healthcare partner for RCB during IPL 2020.
15. IDFC Mutual Fund has launched its OOH campaign called ‘Stay invested – #DateyRaho’. The campaign urges people to stay invested for a longer duration.

Agency News

1. MPL appoints Gravity Integrated as Performance Marketing Partner.
2. TATA Shop Share Smile has awarded its Social Media & Creative duties to Liqvd Asia. Powered by Tata CLiQ Tata Shop is a portal for offers and deals for Tata employees.
3. GNC the health and wellness supplements brand has awarded its creative digital mandate to Gozoop.
4. Indira IVF, the largest fertility clinics chain in India has awarded its SEO mandate to Madison Digital.
5. O2Cure the air purifier brand has awarded its PR Mandate to Media Mantra.
6. McDonalds North and East has awarded its digital mandate to DDB Mudra. The agency has already been handling brand’s brand strategy and creative mandate.

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