Top Marketing Campaign and Activation Headlines for today (September 15th, 2020)

Campaign and Advertising News

1. Paytm launches a new campaign featuring Rupal ‘Kokilaben’ Patel of ‘Rasode Mein Kaun Tha’ fame. The 1-minute video called “Phone Per Kaun Tha” is aimed at educating consumers against fraud calls. Watch
2. Spotify launches a new ad campaign promoting its ad-free premium service. The 30-sec video has been conceptualized by Leo Burnett. Watch
3. Bajaj Allianz has launched a new campaign to create awareness about mental health. The hard-hitting 30-sec video has been conceptualized by Wat Consult. Watch
4. UpGrad has tied up with Star Network to promote its campaign ‘Sirf Naam Ki Nahin, Kaam Ki Degree’  on Star TV and Hotstar during IPL. Watch
5. BoroPlus from Emami has appointed Juhi Chawla as its brand ambassador. In the past, Kareena Kapoor has endorsed the brand.
6. Oriental Botanics, the haircare brand has roped in Preity Zinta as its brand ambassador
7. Great Learning, the edtech brand has appointed Virat Kohli as its brand ambassador.
8. Association of Mutual Funds in India (AMFI) has signed up four more cricketers, Rohit Sharma, Shikhar Dhawan, Jasprit Bumrah, and Shreyas Iyer for their ‘Mutual Funds Sahi Hai’ campaign.
9. Bodycare Creations, the innerwear brand has signed up as the official sponsor of Delhi Capitals.
10. Stylam, the laminate brand has become the associate sponsor of Kings XI Punjab.
11. Tata Motors Altroz becomes the official partner of IPL 2020. This is the 3rd consecutive year of Tata Motor’s sponsorship of the event.

Agency News

1. Licious, the online meat brand has awarded its digital media mandate to ET Media Labs.
2. Vedantu has awarded its creative mandate to The Script Room.

Get featured here: Send your Brand campaign and New Clients news to Help@12thCross.com