Top Marketing Campaign and Activation Headlines for today (September 16th, 2020)

Campaign and Advertising News

1. Wipro Lighting has launched a new ad promoting its Alexa enabled no-touch IOT bulbs. Ogilvy has conceptualized this 1-minute ad. Watch
2. Odonil, the air freshener from Dabur is being promoted as an air sanitizer in its latest ad and claims to kill 99% germs. Watch
3. Korea Tourism launches an India specific promotion. Watch
4. IIFL Finance launches a campaign “Seedhi Baat”. The campaign features Rohit Sharma and has been conceptualized by BUrgundy Communications. Watch
5. Medibuddy- DocsApp, which had recently teamed with RCB, launches its first TV campaign. The campaign has been conceptualized by ITW Playworx and will focus on Hotstar and Television. Watch
6. Paytm First Games signs up Sachin Tendulkar, as the brand ambassador.
7. MILO has become the official partner of Royal Challengers Bangalore.
8. Nexus Malls has launched an awareness campaign featuring its brand ambassador Ayushman Khurana.
9. Goyal and Co launches a digital campaign focused towards the Gujarat market. The campaign has been conceptualized by the creative agency Zero Gravity Communication.

Agency News

1. VakilSearch.com has pointed Chimp&z Inc as its Online Reputation Management agency.
2. Gamezy appoints Havas Media as its media agency.
3. Vijay Sales the electronics retail chain based out of Mumbai has appointed Puretech Digital as its digital agency.

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