Top Marketing Campaign and Activation Headlines for today (September 23rd, 2020)

1. Facebook has launched a new video ad promoting its ‘More Together’ campaign. First in the series of four video ads, this video celebrates the spirit of IPL and festive season. Watch

2. OKcredit has unveiled their new anthem titled ‘Taiyaar Hain Hum’ dedicated to local businesses of India facing the challenges in the time of pandemic. Watch 

3. Tropicana introduced an interactive AR effect called the ‘Asli Meter’ on the Instagram App to drive it’s message ‘Hawabaazi Gone, Asli On’  through popular digital media influencers that includes Kusha Kapila, Shehnaaz Gill, Avneet Kaur, Dolly Singh, Zakir Khan, and Rahul Dua among others.

4. Paytm first games launched a new campaign “Make the right choice” with Sachin Tendulkar which aspires to encourage millions of fellow citizens to follow their dreams. Watch 

5. Mullen Lintas and The Indian Newspaper Society have launched a new campaign Rupaiyyah Hai Pahiya (Wheels of the Economy) encouraging consumers to buy more to boost the country’s economy. 

Agency News

6. Madison Media has retained the media mandate of Mc Donald’s (West and South India) and also won their digital mandate

7. Healthcare communications advisory agency Teamwork Communications Group has taken up the PR and media communication mandate of StepOne 

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