Top Marketing Services Headline that a Marketer should be aware of (April 24th, 2020)

Campaign and Advertising News

1. Licious launches its new digital campaign. The ad conceptualized by Ogilvy and shot within the norms of lockdown features people cooking at home. Watch
2. Delhi HC has restricted Lifebuoy from playing an ad where it compares itself with Dettol Antiseptic Liquid. Dettol pleaded that Dettol liquid is a “drug” whereas Lifebuoy is a cosmetic item and cannot be compared.
3. The next round of the Aarogya Setu campaign features Ajay Devgan, Harbhajan Singh, and Geeta Basra. Ogilvy continues being the creative agency for the campaign which was launched with cricketers promoting masks and the app. With 50 Million plus downloads, the app has been top free downloaded app on the play store.  Watch
4. Cannes Lions launches Lions Live – a digital education platform to support the creative community. The platform will have professional classes, work showcase and hangout with the experts. The platform will run till the end of June and will coincide with the now-canceled dates of “Festival of Creativity”
5. India Gate Foods has launched its new brand video showcasing men taking up the role of homemakers. Blush is the creative agency for the brand. Watch
6. GoodKnight the mosquito repellant brand from the Godrej group has launched #StayHomeStayProtected campaign. Like Godrej Appliances and Marriot, GoodKnight has used its employee shots using GoodKinght products for the video. Wunderman Thompson is the creative agency for the creative. Watch