Top Marketing Services Headline that a Marketer should be aware of ( April 7th, 2020)
Samir
Campaign and Advertising News
Facebook joins promoting social distancing through its latest video. Developed by Droga5 and FB’s marketing team the video ends with the tagline “We’re never lost if we can find each other”. Watch
Asian Paints brings back ‘Har Ghar Chup Chap Se’ ad to encourage staying at home. The 50-sec video conceptualized by Ogilvy talks about the need to quarantine and finding joy in staying at home Watch
Maggie, the iconic Nestle brand has released its latest film highlighting how they are doing everything possible to ensure the supply of Maggie for the consumers, despite the high demand for the product and the lockdown. The film is based on social media mentions that the brand has been getting. Watch
Mumbai Police with help from Lowe Lintas and Mogae Media has launched a video on Twitter urging people to stay home. The video showcases effort put in by individuals to ensure that family members follow social distancing. Watch
Pizza Hut changes its logo (Hut to Home) in order to promote social distancing. Quite a few brands including Motorola have adapted their logo to reflect their support for social distancing.
Agency News
Digital Media Company MediaDonut has been appointed as the official marketing and ad sales partner for India & SE Asia of Match Group’s portfolio of dating apps including Tinder, OkCupid and Match.
TTK Prestige the kitchen appliances brand has appointed 22feet Tribal Worldwide as their digital and digital media planning agency.