Top Marketing Services Headline that a Marketer should be aware of ( March 9, 2020)

Campaign and Advertising News

1. #TicTac has launched a new campaign #MouthFreshMoodRefresh campaign. Lead by TV, the 360-degree campaign will be amplified using digital platforms. The creative positions Tic Tac as a mouth taste changer that refreshes the mood by providing a continuous release of the long-lasting and refreshing taste experience. Watch
2. Max Fashion has launched its Holi campaign #MaxHoliApnoWali for the markets of UP, Bihar, and Jharkhand. The campaign conceptualized by Lightstream has been launched through Digital and Cinema. Watch
3. Tata Motors has been fined Rs 3.5 lakh for the misleading ad which claimed 25KM/liter mileage and being the most fuel-efficient car in the country.
4. PUMA has teamed up with Bollywood Icon Kareena Kapoor Khan as its brand ambassador.

Agency News

1. Zydus Wellness’ owned Sugar Free has appointed Lowe Lintas as its creative agency.  
2. Renuka Sugar owned Madhur Sugar, the leading branded sugar in India has appointed Triton Communications Mumbai as their creative agency.