Top Marketing Services Headline that a Marketer should be aware of (May 11, 2020)

Campaign and Advertising News

1. Watch Mother’s Day Videos from Lotte Chocco Pie    Gem Selections Havmor Nykaa Wakefit Mattress Colgate  Glucon D  Nivea Reliance Fresh  ITC Vivel  SBI Life  Kotak Mahindra Bank Whirlpool Wagh Bakry Johnson and Johnson Parle G Voltas Beko Netflix Wow Skin Science Olivia Hand Sanitizer
2. This Mother’s Day, Titan has launched a video ‘Tune for Ma’, which is a part of its #TimeWithMa campaign. The video is a new take on the iconic Titan tune and comes with an evocative message on the healing power of mothers and music. Conceptualized by Ogilvy, the tunes were crowdsourced from various musicians and 30 were selected. Watch
3. Voltas launches its new brand video communicating the product benefit of “Maha Adjustable” Air Conditioners. Conceptualized by Ogilvy, this 2 minutes video, was produced by Gajraj Rao of Badhai Ho, Shubh Mangal Zyada Saavdhan’s fame. The director also acted in the film. Watch
4. Nutrela, the food brand has launched a social media campaign  “DilKiBaat”. The 1 min 30-sec video has been conceptualized by BC Web Wise and highlights the way lives have changed while working from home. Watch
5. Cornitos, the nachos chips brand has launched a new digital campaign #CornitosKhaoBoriyatBhagao. The 1-minute video conceptualized by Water Communication highlights how people are bored being indoors and Cornitos can cheer them up. Watch
6. Pain relief brand, Combiflam has launched a social media influencer campaign to promote Combiflam Plus.
7. Beardo the men’s grooming brand has launched a digital activation in which men were encouraged to share videos and images of their lockdown beards using the ‘always a beardo’ song as the soundtrack. As a form of appreciation, Beardo edited these videos and shared it back with people who had uploaded it.
8. Saregama, the makers of Carvaan have launched a digital activation “Maa Ke Liye”. As part of the activation, users are asked to do something for their mothers and upload it on Saregama’s social media page for a chance to win Carvaan.

Agency News

1. Wunderman Thompson Kolkata has won the creative mandate for Spark a brand of The Indian Steel and Wire Products Ltd. which is a subsidiary of Tata Steel.
2. Games24x7 owners of games like RummyCircle, My11Circle (the Fantasy Cricket League), and Ultimate Games has appointed Spring Marketing Capital as it’s brand and marketing partner. The consulting firm will be responsible for Games24x7’s overall branding efforts and co-creating influencer marketing campaigns.