Top Marketing Services Headline that a Marketer should be aware of (May 4, 2020)

Campaign and Advertising News

1. Mastercard launches its new TVC thanking vendors who continued their service during COVID. The ad features existing brand ambassador Mahendra Singh Dhoni urging people to thank the neighborhood vendors by giving a missed call or tweeting #ThankYouVyapaariyo. Watch
2. Titan Watches has launched its new digital ad campaign urging people to use the time they have because of COVID lockdown to do something new. Ogilvy is the creative agency for the ad. Watch
3. Coca Cola has launched a new video for Digital platforms highlighting contrasting human behavior during the lockdown. The ad that shows panic buying and contrasting frontline health workers, to highlight the resilient human spirit.  This video reminds us of the message consistency as the brand had brought out a similar video in 2012 called “Ummedo Wali Dhoop Sunshine Wali Asha”.   Watch.  2012 Video
4. Sunfeast Yippee! Releases a new digital video assuring customers of availability and maintenance of hygiene at its production facilities. The ad features brand ambassador Mahendra Singh Dhoni. Watch
5. Tata Steel has launched a digital activation in which it asked people to share videos on how they washed their hands. Using these videos it highlighted that while people were washing hands properly but in the process were leaving the tap open and wasting water. #TheWashout campaign conceptualized by Wunderman Thompson has now released a video educating people on saving water. Watch
6. Bajaj Allianz has launched a new digital campaign #GoalsNeverLockDown, to encourage people to continue pursuing their life goals remotely. In early April, the brand had launched a campaign thanking the healthcare workers. Watch
7. On the occasion of Labor Day, B Natural the fruit beverage brand from ITC has launched a video thanking the Indian Farmers who worked during the lockdown to ensure the availability of fruits. Watch
8. SBI Cards has launched its new ad campaign #GharMeinKhushiyaan. The ad highlights how one can use the time we have now to do things that we always wanted to do. Watch
9. Sunsilk has launched a digital activation #lockdownhairstyles. The activation involves releasing a series that will have a video for each day of the week with instructions on having a new hairstyle. These videos have been created by users sharing them on zoom. Watch
10. PaisaBazaar launches a new brand film dedicated to the MSME industry. Titled ‘We will come out stronger’ the 2-minute video will be available on the brand’s social pages. Watch
11. Amul pays tribute to Irrfan Khan and Rishi Kapoor by featuring them in its latest ads.