Top Marketing Services Headline that a Marketer should be aware of (May 5, 2020)

Campaign and Advertising News

1. Dabur Red launches another film for its existing campaign #ChabaateyRahoIndia. Thinkstr conceptualized and home shot the 80-sec ad.  Watch   Watch Earlier Film
2. Ceat Tyres has launched a video on its digital platform recognizing the contribution of truck drivers during the lockdown. The video was conceptualized and shot by Ogilvy. Watch
3. Over 1 lakh Indians participated with selfies and videos in TOI’s #MaskIndia campaign. Conceptualized by Wunderman Thompson South Asia, the campaign encouraged Indians to make and wear homemade masks and share them online.
4. Dalda Vanaspati has released the ‘Ghar ki Champion ko Salaam Campaign’. Through this digital campaign, they are giving a tribute to all the homemakers who are working despite the lockdown. Watch
5. Tata Capital has launched its new social media influencer campaign #WeCountOnYou. The campaign saw participation from Standup Comedian Atul Khatri, Fitness Trainer Gunjan, and Tech Influencer Pranav Sapra. The influencers share content on how to stay healthy and responsible citizens during the lockdown. Visit
6. TikTok has launched the #MatKarForward campaign featuring Virat Kohli, Sara Ali Khan, Ayushmann Khurrana, and Kriti Sanon. The campaign raises awareness among the digital community around the creation and sharing of misinformation. Watch
7. Bathsense, the Sanitaryware brand from Asian Paints has launched its new digital video. Long time brand ambassador Rajkumar Rao features in this home shot video. Madison BMB is the creative agency for the video. Watch
8. HDFC Bank’s innovative ‘Safety Grid’ campaign uses the outer grid of its logo as markers on the ground. These markers can be used as markers to maintain social distancing while waiting in a queue.