12thCross

Top News Headlines for Marketing Services in India (12th Feb 2020)

Samir
  1. Lays launch #SmileDekeDekho campaign with Influencer marketing being the lead media vehicle. This is after Lays success with its first influencer campaign using the same message.
  2. #ForTheLoveOf is the new communication from Pepsodent. This is a move away from the long term messaging route of “Sensitivity” and focuses on letting people eat whatever they like and not worry about the sensitivity. Grey and Wunderman Thompson developed the recent ads for this route.
  3. Hafele, the premium Kitchen fitting and furniture brands, brings onboard IdeateLabs as their single agency to handle both Media and Creative work.
  4. After KitKat, Lotte Choco comes up with their Valentine’s Day campaign #PauseToCherish. Unlike other Valentine’s Day campaigns, t#PauseToCherish is directed at couples who have been married for long. The campaign will be predominantly digital.
  5. Bisleri launches its Outdoor campaign in Mumbai promoting Spyci, a masala carbonated drink. This is the third attempt by Bisleri to move beyond water after failed launches of Bisleri Pop and Urazza.
  6. Lifebuoy takes the moral high ground at the time of crisis through their print ad. The ad urges people to stay safe from Coronavirus using any soap available. The ad names along with Lifebuoy Lux, Dettol. Santoor and Godrej No. 1 as substitutes.
  7. Old Spice celebrates a decade of #SmellLikeAMan campaign by launching #SmellLikeYourOwnManMan. The campaign which will run worldwide is planned to be predominantly digital.
  8. JBL’s first brand film featuring Ranveer Singh has the actor rapping #liveitrealandliveitraw . Dentsu Slingshot is the creative agency that has developed the ad. The ad will be run on Digital video platforms and cinemas.