Campaign Activation
1.Spotify launched a new ad campaign that comprises two films – a sangeet dance prep with family, and a college friends’ trip to make music more easily accessible to consumers in India with premium mini plans at Rs7 daily and Rs25 weekly plan.
2 Blue Heaven Cosmetics has released an integrated advertising campaign conceived by Lowe Lintas Bangalore, aiming to build a connect with its target group and attempts to re-frame the make-up category.
3. HDFC Life has launched its latest brand campaign, Bounce Back. The communication conveys how financially securing one’s future makes things easier when it comes to charting a new course to success.
4.Wakefit has opened applications for season 2 of its Sleep Internship Program. To invite new applicants, Wakefit brought in Aurangabad-based music producer Yashraj Mukhate to get people to apply for a job that literally pays them to get a full night’s sleep.
Agency News
1.Verve Media bags SEO and SEM mandate for Tunga Hotels by extending it’s result oriented SEO services to help Tunga hotels improve their web presence and bring in more relevant traffic.
2.Hitachi Systems appointed YAAP as their social media and content agency to help them build their social media and digital presence.
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