Campaign Activation
1. BYJU’S unveiled its new ad campaign featuring parents as ‘learning partners’ to bring out the importance of conceptual understanding and how it helps children gain confidence while learning.
2. Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring Bollywood actors Manoj Bajpayee and Rajkummar Rao to showcase the brand as a single-stop-solution for all housing needs.
3. Lux from the house of Unilever ropes in Kareena Kapoor Khan for their TVC campaign, encouraging women to rise above biases and find strength and happiness in doing what they love and in what makes them happy.
Agency News
1. Kinnect bags digital media mandate for Too Yumm! Kinnect will manage the brand’s social media marketing, online reputation management, and influencer outreach requirements.
2. Wavemaker India bagged the media mandate for PagarBook to scale up the brand via mass outreach programs cutting across all relevant touch points.
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