Campaign Activation
1. Purplle.com has signed Bollywood GenNext star Sara Ali Khan as its brand ambassador.The brand’s newly launched campaign #GoPurplle featuring the actress is based on the same core tenet of ‘Beauty for All’.
2. WeWork recently announced the launch of its latest campaign- “When Plans Change, Plan With WeWork” featuring one of India’s most hilarious comedians, Rahul Subramanian which will consist of a number of films that celebrate the flexible and enduring human spirit.
3. Amazon Karigar’s new campaign ‘Handcrafted, with love’ is a heartfelt tribute to Karigari (craftmanship) by giving them the Amazon Karigar platform to showcase their products.
Agency News
1. FCB India has confirmed that it has been awarded the integrated communication mandate of both Lakme and Elle 18 and that the agency will lead the creative mandate.
2. Urbane Media will handle digital mandate of Denver and will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing the social media, SEO and ORM duties.
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