Campaign Activation
1. Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.
2.This Pongal, TVS Motor launches campaign for TVS Scooty Pep+ exclusively for Tamil Nadu.
The TVC shows celebration of love for the brand among consumers. TVS has launched Mudhal Kadhal (first love) edition and has made the scooter’s logo in Tamil.
3.Britannia Tiger Krunch launched a five-part video series campaign with actor Sonu Sood. The campaign aims to familiarise kids with self-defense through martial arts, which build mental and physical strength, and resilience to counter conflict situations.
4.IKEA touts the value of shared relationships in a new 45-second ad that takes us through the life of a couple who are about to become parents for the second time. As the family members get ready to share responsibilities, we see how the home also plays an integral role in this relationship.
Agency News
1.iCubesWire bags digital marketing mandate for Servhub. The agency will manage the digital marcom and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM.
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