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Top Headlines for Marketing Services in India (14th Feb 2020)
- February 14, 2020
- (0)
- News
- Based on the latest R3 report Mindshare, Dentsu and Zenith are ranked top 3 Media agencies based on total billing.
- Based on the R3 report DDB Mudra, Wunderman Thompson and Mullen Lowe Lintas are the top 3 creative agencies based on billing.
- Pakistan’s Super League promotion campaign ads take a direct cue (read copy) from IPL’s #TakePanga campaign. Ads Compilation Here (Source: Campaign India)
- JP Infra’s #DonaldJoshi campaign catches Mumbai’s curiosity. The outdoor campaign features only a character by the name Donald Joshi but doesn’t reveal the brand name.
- Joining brands like Ola, Kingfisher, and Pepsi, LIC India launches its own musical anthem. View Here
- My Team11, the leading Fantasy Sports portal signs up DentsuX as their digital agency
- The Pitch Madison Advertising Report projects low growth for the first half of the year but a strong recovery in the second half. Full-year advertising growth projected at 10.4% for 2020.
- Valvoline, the leader in the automotive lubricant, launches its new TVC #EngineKeDeewane campaign with Virat Kohli. Leo Burnett is the creative agency for this TVC
- DDB Mudra launches Inmobi’s Glance ad campaign #LockItToRockIt
- Kotak Mutual Fund to launch its Mr. SIP campaign. The 360 pan-India marketing campaign will introduce Mr. SIP as the conversational Voice Bot which will address queries related to Systematic Investment Plan (SIPs).
- CNBC News18 had the highest viewership among all English News channels on the budget day. This was in the NCCS AB Male 22yrs+ category
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