Top Marketing Campaign and Activation Headlines for today (Aug 3rd, 2020)

Campaign and Advertising News

1. Boomer, one of the oldest chewing gum brands in India is back on air after a gap of 6 years. The video conceptualized by DDB Mudra has retained the historical “Boom Boom Boomer” catchline but dropped the animated mascot. Watch
2. Hero Lectro launches a campaign for its e-cycle. Conceptualized by  82.5 Communications, the 30-sec video positions the ecycle as an alternate means to commute. Watch
3. Cadbury Dairy Milk published a full-page print advertisement called ‘Fill in the Thanks’. The ad thanks daily helps in our lives.
4. Collection of Friendship Day 2020 Ads
   1. McDowell’s No. 1
   2. Imperial Blue
   3. Pepsi
   4. Nescafe
5. Collection of Raksha Bandhan Ads 2020
   1. Cadbury
   2. Myntra
   3. The Man Company
   4. Ferns n Petals
   5. Tanishq
   6. Cadbury Celebrations

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