Top Marketing Campaign and Activation Headlines for today (August 12th,2020)

Campaign and Advertising News

1. Amazon India has launched its seller driven campaign ‘Itna Aasan hai’. The campaign highlights the hassle-free enrolling process and how easy it is for anyone to move their business online. Watch Here
2. Gillette has launched a 45 seconds for its campaign highlighting the company’s new product Guard 3. Watch Here
3. Nature’s Basket has released a new digital film that encourages customers to celebrate life in these tough times. Conceptualised by Adfactors PR the 3-minute film features popular radio jockeys Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath. Watch Here
4. PhonePe has announced the launch of a new brand campaign. The 1 minute 45 seconds ad aims to highlight the brand’s philosophy of ‘Karte Ja, Badhte Ja’ and showcases how PhonePe continues to reach its users and merchants with adequate precautions. Watch Here
5. Maithan Steel &Power has launched a TVC campaign for the Eastern the market. The TVC is being promoted in Hindi, Bengali and.
6. Western Digital launches a new campaign #ShareYourMastershot on World Photography day. The campaign involves photography enthusiasts to share their master shots.
7. Electric mobility start-up, eBikeGO has appointed Indian cricketer Harbhajan Singh as its brand ambassador. The company aims to build a mass appeal for the adoption of electric mobility.

Agency News

1. Old Spice India, the men’s grooming brand by Procter & Gamble, has awarded its digital creative mandate to Kinnect.
2. Forest Essentials, Luxury skincare brand awards its digital mandate to ET Medialabs.
3. Procter & Gamble’s Oral-B has awarded its creative mandate to Sociowash.
4. Whomp, an online cricket gaming platform has awarded its Public Relations mandate to Gozoop,