Top Marketing Campaign and Activation Headlines for today (August 17th, 2020)

Campaign and Advertising News

1. Mondelez launches ‘Cadbury Unity Bar’ to celebrate the spirit of India on Independence Day. The launch of the Cadbury Unity Bar is supported by a digital activation, print advertisements and a soon to be launched digital film. The brand is also bringing back its popular composition of ‘Kuch Khaas Hai, Hum Sabhi Mein’ to this campaign.
2. Fortnite, Epic Games’ popular game has recreated Apple’s iconic 1984 Superbowl commercial to send gamers a message about their ban from Apple and Google stores. Fortnite’s Ad | Apple’s 1984 ad
3. McDonald’s launches an AR game filter through Instagram in partnership with Swiggy. The filter allows netizens to savour McDonald’s fries virtually. Users with maximum score will win vouchers.
4. Madhya Pradesh Tourism has launched a campaign ‘#IntezaarKhatamHua’ to build the confidence and trust amongst the travellers and to keep the audience engaged during the monsoon season.
5. Philips’ campaign #PartnersInBreastfeeding urges fathers to participate in breastfeeding. Watch
6. BharatPe has launched a new campaign to spread awareness on social distancing and the use of hand sanitizers. ‘#S’ stands for Staying Safe, has been conceptualised by Laqshya Media Group.
7. KitKat releases a brand campaign featuring Ayushmann Khurrana, ‘Life Hai, KitKat break banta hai’. The ad empathises with this new reality that the Indian youth is facing due to changes brought about by the pandemic.
8. Marico launches first Veggie Clean ad. The ad by Mullen Lintas was conceptualised, shot and created in (COVID-induced) lockdown. Watch
9. Vasmol releases advertisements for its shampoo that colours hair. The campaign for the product is currently live in three states – Telangana, Tamil Nadu and Andhra Pradesh and will soon move to a national scale. Watch
10. Titan has released an industry collective called #LetsGetIndiaTicking, a movement urging individuals to kick-start the wheel of the economy. The ad brings back the musical logo with sounds across professions.  Watch

Agency News

1. Davinta Financial Services awards branding and creative mandate to ^atom network after a multi-agency pitch.
2. L’Oreal Paris awards Indigo Consulting its digital mandate.

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