Campaign and Advertising News
- Bisleri has launched a new campaign to bring back its iconic camel character. The 45-second ad for the campaign brings out the message of home delivery in a light manner. Watch Here
- eBay launches seller-driven campaign “‘Export Apnao, Business Badhao’. The campaign highlights the challenges that Indian sellers and how eBay can enable one to export their product to other countries. Watch Here
- Bajaj Allianz Life has appointed Ayushmann Khurrana as its brand ambassador. The actor features in the brand’s latest ad for the campaign ‘Smart Living’. Watch Here
- Jovees Herbal has launched its new brand campaign “Bloom Daily”. The campaign is being released across print, digital.
- Amazon recently launched a print ad highlighting the atmanirbhar topic. The print ad used the tagline “Made in India, Made for India print ad”
- Hindustan Times has recently launched a video highlighting the deficiencies of the TV news and highlights the new avatar of the publication. Watch Here
- Religare Health Insurance has rebranded itself as Care Health Insurance.
- Myntra has roped in Samantha Akkineni as its brand ambassador. The actress will be the face of the brand for southern India.
Agency News
- SAFEKIND, a Pharma Manufacturing Companies has awarded its digital marketing mandate to Grapes Digital.
- MilkLane has awarded its offline and online media mandate to Motivator India.
- Vedanta Limited – Aluminium & Power has awarded its PR mandate to Frist Partners
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