Campaign and Advertising News
- eBay releases #LocalToGlobal campaign to encourage Indian MSMEs to expand their businesses globally. The campaign is part of a larger narrative planned by the brand to showcase the cross-border e-commerce opportunity to homegrown businesses
- Kwality Wall’s released its ‘happiness is essential’ campaign and is now extending it to home deliver yummy treats. Kareena Kapoor Khan, the brand ambassador took to Instagram to initiate the campaign. View more on Instagram
- Pee Safe, a personal care and wellness brand has been releasing bold ads on their social media handles. the brand’s latest social media creative for its male intimate wash doesn’t try to be quirky.
- Axis Bank, last week released a campaign titled ‘Reverse the Khata’. The ad portrays how the lockdown has affected the local ‘kiraana’ stores. The 30-sec long ad was conceptualised by advertising agency Lowe Lintas. Watch
- Coca-Cola India has launched a campaign called #ToTheHumanRace. The brand released a series of stories narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop’, recognising beacons of hope, countless acts of selflessness, kindness and courage. Watch
Agency News
- Wellman, the multi-vitamin and mineral brand marketed by Meyer Vitabiotics in India award WATConsult the integrated e-commerce mandate. The agency’s e-commerce division will focus on scaling Wellman across various marketplaces including Amazon and Flipkart.
- McDonald’s digital outlay in the north and east India has been awarded to DViO Digital. They will be working hand in hand with the North and East marketing team towards building brand equity and enhancing the brand’s value in the digital world.
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