Campaign and Advertising News
- Airtel launches a 360-degree campaign titled “Airtel – Open to questions”. The 1-minute video talks about the volume of customer questions Airtel receives and how the brand is committed to moving to a zero complaint stage. Watch
- Gemini Sunflower Oil has launched a new campaign named called ‘Waqt Kuch Auro Ke Liye Banane Ka’. The 40-sec video urges users to make masks for the needy ones and use the brand website for any help. Watch
- Axis Bank launches #ReverseTheKhata campaign. The campaign conceptualized by Lowe Lintas has a film made only with static images of small shopkeepers. The voiceover urges people to help these businesses by keeping giving them advance instead of maintaining a credit(reverse the khata). Watch
- eBay India, launches #LocalToGLobalcampaign encouraging Indian MSMEs to expand their businesses globally. Conceptualized by Clevertize, the 40-sec video showcases sellers who have gone global using eBay. Watch
- Roohafza launches a digital campaign “Freshness and Taste Ka Double Dose.” Conceptualized by FCB Ulka, the 30-sec video highlights the product offering of Roohafza ready to drink tetra packs. Watch
- Atlas Cycle shuts shop after 70 years of operation.
Agency News
- Danone appoints Isobar (Mumbai) as its digital agency.
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