Top Marketing Campaign and Activation Headlines for today (June 1st, 2020)

Campaign and Advertising News

1. Ixigo launches a new campaign featuring actor Sanjay Mishra.  The 2-minute video named ‘Naye Safar Ki Shuruaat’ is based around the resumption of train service post-COVID. The ad talks about memories associated with train journeys and safety norms to be observed. Watch
2. Enerzal, the energy drink brand launches a campaign ‘Bas thode dino ki baat hai’. The video has been conceptualized by SoCheers Films and talks about how to maintain the spirits high as the lockdown enters its last phase. Watch
3. IIFL Finance signs Rohit Sharma as First-Ever Brand Ambassador. The brand has launched a 30-second video titled “Rohit Sharma Ki Seedhi Baat”. Watch
4. Redmi launches a campaign #NoStringsAttached to announce the launch of Redmi Earbuds S. The interesting 5-minute video features the marketing and product team of Redmi India. Watch
5. European denim brand ONLY has launched a campaign ‘ONLY at Home’, with brand ambassador Ananya Panday. Watch
6. Reliance Industry has released a new TVC ‘Naye India Ka Naya Josh’. Conceptualized by McCann, the 1-minute video has been script by Prasoon Joshi and music by A.R. Rehman. Watch
7. Loreal has launched a digital campaign called “Love is in the Hair”. The campaign features a video with messages shared between hairdressers and their clients. Watch
8. The International Advertising Association (IAA) India Chapter in collaboration with Havas India has released a campaign to focus attention and raise funds for cyclone victims in Odisha and Bengal. Watch
9. Pepsi launches a  new TikTok campaign with Salman Khan. An extension of the ‘Swag Se Solo’ campaign the hashtag challenge urges viewers to maintain social distancing by switching up their greetings and shooting a video with the filter on TikTok. Watch
10. On Menstrual Hygiene Day, Pee Safe the personal hygiene brand launches the #bleedyourway campaign. The campaign will be promoted digitally and supported with an on-ground sampling of menstrual cups to underprivileged girls. Watch
11. Stayfree launches a new campaign called ‘It’s Just a Period’. Conceptualized by DDB Mudra, the 1-minute video urges family members to freely initiate conversations around periods. Watch