Campaign and Advertising News
- Tide launches a new ad film featuring Ayushman Khurrana. The film will be a part of the 360-degree marketing campaign featuring the actor. Watch
- Sofit, the soya milk brand from Hershey’s has launched a new digital campaign. The 1-minute video highlights the protein and energy that Sofit provides to help everyone continue their physical passions during the lockdown. Watch
- Gillette launches a campaign “Barber Suraksha Programme “. Promoted digitally through a video featuring Sachin Tendulkar, the film talks about an insurance program that Gillete is running to safeguard the interest of barbers. Watch
- WeWork India launches #PrideStreetofWe in support of LGBTQIA+ community. Promoted through a microsite and a film, the campaign promotes inclusivity for all.
- Valvoline launches “The Original Motor Oil” campaign. The global campaign also planned for India talks about Valvoline being the inventor of motor oil. Watch
Agency News
- Maybelline New York inboards Indigo Consulting as their digital agency.
- Jockey India awards its digital mandate to Pink Lemonade.
- Mangaldeep Agarbatti has onboarded Odia actor Babushaan Mohanty as its brand ambassador.
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