Gemini Sunflower Oil launched a 40 seconds video for its recently started #MaskBanaoMovement encouraging consumers to create and contribute homemade masks. This movement is aligned with Gemini’s existing brand campaign ‘Waqt Kuch Apna Banane’ that encourages homemakers to chase their dreams and make something of their own. Watch Here
Dating app OkCupid launched its new digital campaign #AllyOfLove, in support of the community during the International month of Pride. Conceptualised by Dentsu WebChutney, the 2-minute video is a take on the popular game ‘never have I ever’. Watch Here
Muthoot Finance launches its new radio campaign ‘Muthoot Finance Sunheri Soch’. The campaign has been launched in partnership with Red FM highlighting real-life inspirational stories that break stigmas around gold loans in India. These stories have been narrated by the company’s brand ambassador Amitabh Bachan.
Guardian Healthcare, a health and wellness supplements company, has launched a new campaign #IamPositive encouraging people to stay optimistic while adapting to the new normal. The 1:40 seconds video features John Abraham. Watch Here
Cornitos, the Indian Nachos brand launches its new ad campaign #CornitosFilmyFlovurs. The 1:20 seconds ad has been shot is a light-hearted manner bringing out humour by mimicking famous Bollywood dialogues. Watch Here
Motilal Oswal has launched a new campaign titled ‘’The Minimalist Investor’ to promote index funds. The campaign aims to demonstrate how investing can be simplified and explains how index funds are simple and how they help create wealth in the long term. he campaign is being promoted through digital, Whatsapp and email.
Agency News
FLC Group commences its India Operations. FLC is a marketing and event agency based out of UAE.
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