Top Marketing Campaign and Activation Headlines for today (June 2nd, 2020)

Campaign and Advertising News

Google India launches a campaign #BeKindToYourMind. The 50-sec video shows how one can use Google to help themselves and their families to remain stress-free during the lockdown. Watch
Welspun releases two videos featuring Pulkit Sharma and Varun Sharma. The videos aim to educate consumers about the importance of using a clean towel after a thorough hand wash. Watch
Bingo from ITC launches a digital campaign called ‘Lo Ek Bingo! Break’ . The two 30 sec videos are on similar lines as Nestle’s KitKat. Watch
Asian Paints launches a new ad campaign assuring viewers safety about its painting service. Conceptualized by Ogilvy, the 1-minute video will be promoted digitally and on social platforms. Watch
Airtel Payments Bank has released a new campaign based on the theme ‘Ab nazdeeki dukaan, aapka bank’. The video created by Taproot was released on YouTube in Feb this year but the 360 degrees integrated campaign is expected to go live now. Watch
Fast&Up in collaboration with BookMyShow has launched a digital activation #StayFitIndiaChallenge. The activation involves bringing live fitness sessions with national athletes on the BMS platform.

WATConsult has been awarded the e-commerce mandate for Nobel Hygiene. As a part of the mandate, the agency will handle the listing performance across eCommerce platforms.
Galvanise has been awarded the India PR mandate for Profit.co.
RummyBaazi.com appoints Vijender Singh as its brand ambassador.