Top Marketing Campaign and Activation Headlines for today (June 8th, 2020)

Campaign and Advertising News

1. Tata Tiscon on the occasion of World Environment Day released a video “Plan for the Planet”. The video talks about the brand’s awareness initiative on sustainability and encourages people to care for and nurture the environment. The video was conceptualised by Wonderman Thompson South Asia. Watch here
2. Tata Wiron released a digital film titled #JaaduKiPhirki on World Environment Day 2020. The 2:45 minutes video talks about the sustenance of renewable sources of energy in India. Watch Here
3. Mpower in partnership with the BMC (Brihanmumbai Municipal Corporation) launched a campaign called #MpowerYourTomorrow. Mpower is a chain of mental health counselling centres. The campaign aims to spread the message that it is ok to be anxious about post lockdown life, but it is not ok to shy away from reaching out and seeking help. Watch Here
4. Levis has launched a new video for its existing campaign “Circles”. The new video talks about joy and togetherness with social distancing. Watch Here
5. Uber in its recently launched marketing campaign, ‘Safer For Each Other’, highlights that safety, too, can spread if each rider sanitizes their hands, wears a mask, and doesn’t travel when sick, thereby making the entire platform safer for the next rider. Watch Here
6. Duroflex has launched a communication talking about their exclusive range Duropedic – a range orthopaedic mattress as a solution to strained backs. The message has been conveyed in a light-hearted manner highlighting the health issues related to the back and spine problems caused by working from home. Watch Here
7. Oreo has launched a new campaign called “At Home With Oreo”. The ad aims to remind adults to stay playful and take time out to engage with their kids, while they are working from home. Watch Here
8. The Hindu on World Health day released an article on its jacket page criticizing the humankind on the recent Elephant killing. See Here
9. Taj has been rated as India’s strongest brand by Brand Money in their desired ‘India 100 2020’ report. Taj is a brand of Indian Hotels Company (IHCL), South Asia’s largest hospitality company.
10. National Geographic under its new #TogetherWithNature campaign, released digital wallpapers on World Environment Day. The initiative encourages people to take a stand to protect nature through the inspiring nature wallpapers.

Agency News

1. Future Generali’s Total Insurance Solutions has awarded WYP, “What’s Your Problem Brand Solutions its creative mandate. The mandate includes AT, BTL, digital, social and performance marketing.