Top Marketing Campaign and Activation Headlines for today (May 14, 2020)

Campaign and Advertising News

1. ICICI Lombard released a film on the occasion of International Nurses Day 12^th May 2020.  Conceptualized by Fadoo Entertainment the 1-minute video answers the question of why nurses are called sisters in India. Watch
2. Muthoot Finance has launched a campaign with a series of eight videos called ‘Gold Loan is Good’. Each video highlights a product feature. The campaign which has been launched on digital is expected to be extended to other ATL and BTL vehicles. Watch
3. Huggies the diaper brand from Kimberly Clark has released a new digital campaign ‘Stay safe in mummy’s hugs, the world will wait’. The 1-minute video conceptualized by FCB Interface is a series of pictures that aims to reassure new moms and their babies, that the world outside would soon be safe to explore again. Watch
4. Duroflex the mattress brand has launched a digital campaign #BetterTomorrow. The video brings out the message that a good night’s sleep keeps the mind refreshed which in turn makes the day better. Watch
5. Tata Wiron, the wires brand, has launched a digital film to increase awareness among the farmers about social distancing. Wunderman Thompson has conceptualized the 1-minute video. Watch
6. CricBuzz launched an influencer campaign on social platforms to promote its show #StrategicTimeout.  Influencers were asked to share how are using their time strategically during this period, eventually leading their followers to the Cricbuzz app. Watch Sample Content

Agency News

1. Vogo, the bike rental brand has onboarded Leo Burnett Orchard as its creative agency.