Top Marketing Campaign and Activation Headlines for today (May 15, 2020)

Campaign and Advertising News

1. Dating App OkCupid has tied up with Screen Patti to launch a long duration format video on its social platform.  The 12-minute film showcases a new couple’s journey – from the time they first met online, to all the things they now do together while self-isolating. Watch
2. Tinder, the dating app has launched a 15-sec ad film. The film promotes Tinder Passport, a feature through which one can chat with people across geographies. Watch
3. Brooke Bond Red Label has released a new video as part of their existing campaign “Taste of Togetherness”. Conceptualized by Ogilvy, the 40-sec video urges compassion towards people who are in quarantine. Watch
4. Boost, the energy drink for kids has launched a digital campaign #PlayAtHome. Conceptualized by Wunderman Thompson and featuring the brand ambassador Virat Kohli, the 15-sec video urges kids to continue playing indoors during the lockdown. Watch
5. Magicbricks, the online real estate portal has launched a digital campaign ‘Ghar pe rehkar ghar ko dekha’. Conceptualized by RKSwamy BBDO, the 2-minute video was created using crowdsourced images and is based on the insight that almost 70% of the home buyers intend to continue with their plan of buying a home post-COVID. Watch
6. Kellogg’s has launched a digital activation in which people were asked to upload their video while having Kellogg’s products and then passing on the box. These individual videos were then stitched and shared on Kellogg’s social platforms. The activation named #PassTheBowl was conceptualized by Ogilvy and was promoted through an influencer campaign. Watch
7. DineOut has launched a digital activation called “HomeMasterChef”. As part of their “Dineout later, stay home now” campaign this activation urges users to participate in a competition by sharing their homemade recipes. The activation is an attempt to have a continued engagement of the users on the app. Watch
8. Acer has launched its “Back to School” through activation by tying up with EduThrill an online learning app. The activation helps parents to buy the right PC for their kids.

Agency News

1. MediaCom has been appointed as Duracell’s global media agency. Starcom is the current media agency for Duracell.