Top Marketing Campaign and Activation Headlines for today (May 18, 2020)

Campaign and Advertising News

1. WWF India has released a film that shows how nature has won during the enforced lockdown in various parts of the world. Conceptualized by McCann Worldgroup India and set to the track Azaadi, the film shows clips of animals hitting the streets and blue skies. Must Watch
2. Byju’s has launched a new TV campaign G2K2 (Ghar Ghar Ke Kahani). The video conceptualized by Spring Marketing showcases the product feature of visual learning. Watch
3. Big Bazaar has released a digital campaign  ‘Ibaadat Bhi, Hifaazat Bhi’. DDB Mudra has conceptualized the campaign.  Watch
4. Tata Sky has launched a digital campaign  #FamilyJingalala. The 1-minute 15-sec video has been conceptualized by Chimp&z Inc and talks about how lockdown has enabled spending more time with the family. Watch
5. Nilkamal furniture has launched a digital campaign ‘stay home for a better tomorrow’. Watch
6. Gatorade has launched a video on its social platforms urging people to work out from home. Featuring brand ambassador P V Sindhu, the video urges “If you can work from home, you can work out from home”. Watch
7. Whatsapp in collaboration with MyGov helpline has launched a campaign ‘Check it before you share it’, reminding people of their responsibility to double-check the facts before forwarding messages. As part of the campaign, people can send questions on  Whatsapp to +919013151515 and get verified information about COVID.
8. Sun pharmaceutical’s Revital H has launched an activation  ‘Iftar ki Thali’ on the occasion of Ramadan. Promoted through a 35-sec video, the ad urges people to go to revitaldonateaplate.com and donate an Iftar thali. Revital H is matching every contribution. Watch
9. Adidas has launched an activation led campaign #HomeTeamHero. Athletes can workout from home and donate those hours to Adidas. For each hour Adidas will donate $1 to WHO. The campaign will also have guided workouts led by top athletes such as Cricketer Rohit Sharma, Track Sprinter Hima Das, and Boxers Nikhat Zareen and Simranjit Kaur.
10. Footwear brand Walkaroo has launched a social media campaign #WalkForGood. Named ‘Kadam’, the campaign urges people to upload their step count on Walkaroo’s social handles and for every 2500 steps, the brand will donate a pair of footwear to COVID workers. The campaign is promoted through an influencer campaign is led by actor Shraddha Das and fitness influencers Ragini Chandran and Bharat Raj. Watch
11. Delhi High Court has asked Complan to stop airing its ad in which it claimed that one cup of Complan was equivalent to two cups of Horlicks. The ad used different cup sizes for Complan and Horlicks but was based on the recommended serving size.