Top Marketing Campaign and Activation Headlines for today (May 21, 2020)

Campaign and Advertising News

1. Tata Motor launches a 2-minute video on its digital platform acknowledging the efforts of truck drivers who are working at the time of Ramadan and unable to come back home. The video has been conceptualized by Ogilvy. Watch
2. IDFC Mutual Fund launches a digital campaign ‘Smart Bano, Invest Karo’. The 44-sec video conceptualized by creative agency The Minimalist urges people to invest more when the stock market is down. Watch
3. Nestle Munch launches the “Crunch Ka Attitude” campaign on Star  Network’s Television and Digital platforms. Watch
4. Shoppers Stop has launched a digital activation for the Eid festival. Users can upload a picture of their Eid celebrations, tag Shoppers Stop, and use #Selfieidi to win vouchers. The campaign is being run on FB and Insta. View
5.  Tata Tea Chakra Gold has launched a digital activation #OruTeaSollunga in Tamilnadu. As a part of the activation, people are urged to donate a cup of tea equivalent (Rs 10)  for the tea sellers who are unable to sell right now due to the lockdown. View

Agency News

1. Columbia Pacific Communities, India’s largest senior living community operators, has appointed Famous Innovations as its creative agency.
2. DigiDarts has been awarded the Digital Mandate for DealShare