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Top Marketing Campaign and Activation Headlines for today (May 26, 2020)
Campaign and Advertising News
- Apple ad for iPhone SE launch is based on affordability. The campaign talks about “Lots to love. Less to spend” for the launch of the phone starting at Rs 42,500. Watch
- Google Meet releases an ad campaign with a ‘free-for-all’ proposition that is expected to challenge Zoom’s turf. Watch
- Air Asia has released a video on its digital platforms, highlighting the feeling of flying. The video called #FlightsOfImagination has been conceptualized by Wunderman Thompson. Watch
- Wagh Bakri Chai has released a film on its digital platform on the occasion of Eid. The film called ‘Aisi Eid Pehle Kahan hui!’ showcases people celebrating film indoors. The video has been conceptualized by Scarecrow M&C Saatchi. Watch
- Peter England has signed up Ayushmann Khurrana as their brand ambassador.
- Sunil Chhetri has been announced as the brand ambassador of the fantasy football platform, Twelfth Man.
- Delhi government withdraws recruitment ad after eligibility faux pax. The ad mentioned Sikkim clubbed with Bhutan and Nepal.
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