Campaign and Advertising News
- Paytm launches a new campaign featuring Rupal ‘Kokilaben’ Patel of ‘Rasode Mein Kaun Tha’ fame. The 1-minute video called “Phone Per Kaun Tha” is aimed at educating consumers against fraud calls. Watch
- Spotify launches a new ad campaign promoting its ad-free premium service. The 30-sec video has been conceptualized by Leo Burnett. Watch
- Bajaj Allianz has launched a new campaign to create awareness about mental health. The hard-hitting 30-sec video has been conceptualized by Wat Consult. Watch
- UpGrad has tied up with Star Network to promote its campaign ‘Sirf Naam Ki Nahin, Kaam Ki Degree’ on Star TV and Hotstar during IPL. Watch
- BoroPlus from Emami has appointed Juhi Chawla as its brand ambassador. In the past, Kareena Kapoor has endorsed the brand.
- Oriental Botanics, the haircare brand has roped in Preity Zinta as its brand ambassador
- Great Learning, the edtech brand has appointed Virat Kohli as its brand ambassador.
- Association of Mutual Funds in India (AMFI) has signed up four more cricketers, Rohit Sharma, Shikhar Dhawan, Jasprit Bumrah, and Shreyas Iyer for their ‘Mutual Funds Sahi Hai’ campaign.
- Bodycare Creations, the innerwear brand has signed up as the official sponsor of Delhi Capitals.
- Stylam, the laminate brand has become the associate sponsor of Kings XI Punjab.
- Tata Motors Altroz becomes the official partner of IPL 2020. This is the 3rd consecutive year of Tata Motor’s sponsorship of the event.
Agency News
- Licious, the online meat brand has awarded its digital media mandate to ET Media Labs.
- Vedantu has awarded its creative mandate to The Script Room.
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