Top Marketing Campaign and Activation Headlines for today (September 7th, 2020)

Campaign and Advertising News

1. Reliance Jio released an ad film to celebrate turning 4. The ad film titled ‘Celebrating 4 Years Of You’ celebrates its users #onjio. Watch
2. Alpenliebe launched its new product ‘Alpenliebe JuiCyfills’. The launch is supported by a TVC which builds on the brand promise of ‘bringing hearts closer’, but with a splash of mischief. Watch
3. BYJU’S has released a new campaign celebrating Teacher’s Day, expressing gratitude to the teachers and mentors who went above and beyond their call of duty to ensure that students continue learning seamlessly even during the Covid-19 pandemic and the resulting lockdown. Watch
4. Luminous Power Technologies has released two new TVCs marking 10 years of association with cricket icon Sachin Tendulkar. The brand has released a digital film to celebrate this partnership. Watch
5. Weikfield has released a film on account of Teacher’s Day to thank professional food chefs who have become our ‘Kitchen ka Teachers’.
6. Nihar Shanti Pathshala Funwala has launched #ThankYouTeachers campaign in order to celebrate and salute India’s teachers. Watch
7. Usha International partnership with Mumbai Indians continues for the seventh year in a row. As part of the association, the Usha logo will be seen on the leading side caps and helmets of MI players and on the mat during match toss.
8. boAt appoints Diljit Dosanjh as their brand ambassador. The brand has partnered with the actor to target the music enthusiasts seeing his likeability across ages.
9. Lay’s releases a festive TVC featuring Ranbir Kapoor. The TVC promotes an initiative with Airtel offering a special digital experience for all its prepaid customers. Watch
10. APIS Honey announces partnership with Rajasthan Royals.
11. Kurkure releases a festive campaign featuring Akshay Kumar. The snack brand has launched a new TVC conceptualised by Wunderman Thompson. Watch
12. Wakefit release an ad film under their ‘Artist Babloo’ campaign. The mattress brand has announced its entry in the furniture segment, on-boards local carpenters for doorstep installation of furniture. Watch
13. Maruti Suzuki is out with its latest campaign #CalculateKiyaKya, which includes four films. The ads address petrol versus diesel car myths and are live on all social media platforms. Ad 1, Ad 2, Ad 3 & Ad 4

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