Top Marketing Services Headline that a Marketer should be aware of (April 1, 2020)

Campaign and Advertising News

1. #AxisBank as part of the #DilSeOpen campaign has released a new digital film. The new film is in the context of #SocialDistancing and urges people to transfer the salary of the domestic helps to their bank accounts while maintaining the social distance. The original campaign was conceptualized by Lowe Lintas this latest digital ad has been created by AutumnGrey.Watch
2. #OlaFoods has joined the likes of Zomato and Swiggy with its safety and hygiene oriented digital film. Ola Foods owns 3 delivery only food brands Khichdi Experiment, Paratha Experiment, and Bowlsome. Till now the brand had advertised only on Outdoor, Newspaper inserts and sampling. Watch
3. #RRKabel, the wire, and cable brand have launched its new 360-degree campaign #SerialKiller. The ads feature long term brand ambassador #AkshayKumar. The campaign addresses common myths around fire accidents and highlights the brand proposition of safety and quality. Watch
4. #AsianPaints and Ogilvy have come up with their new ad #StayHomeStaySafe. Due to the current ban on shoots, most of the new ads only involve stills. Watch
5. In parallel, Kinnect Asian Paints’ social media agency has conceptualized and launched the Asian Paints #Livefromhome campaign. The campaign features artists performing LIVE from their homes on Asian Paint’s Insta page.
6. #Vivo latest campaign #HeroesWhoCares celebrates health workers who are out there in the open helping patients while risking their own health. Watch
7. Discovery Plus, India’s first aggregated real-life entertainment streaming app, has launched its maiden ad campaign. The campaign has been conceptualized and shot by Dentsu’s Taproot and highlights how people watching interesting shows on Discovery Plus come out impressive even in the real world. Watch