Top Marketing Services Headline that a Marketer should be aware of (April 15th, 2020)

Campaign and Advertising News

1. Surf Excel in its new COVID related ad has tweaked its iconic catchphrase Daag Ache Hai. The ad created by Lowe Lintas, #DaagGharPeRahenge, talks about how all the things we are used to the outside will wait for us, while we stay at home. Watch
2. Network18 has launched the #MakeYourOwnMask campaign. People can share with Network18, videos and images of masks made at home and few of them will get featured on Network18 channels and social accounts.
3. Nicotex, smoking cessation brand has launched ‘21 Days to Quit Smoking’ Challenge. In the campaign, Nicotex urges smokers to distance themselves from cigarettes. Watch
4. Online higher education company, upGrad, and Big Bang Music have come together to create an upskill anthem #AageKiSoch. The anthem encourages the people to spend the time at home productively and engage in activities that will upskill their existing knowledge base and prepare for the new world post the COVID-19. Watch
5. BIG FM has launched an initiative ‘Dekh Kahin Yeh Fake Toh Nahi’ to stop the spread of fake news by requesting all listeners to discourage people who participate in the spread of fake news across various social media platforms.
6. Hajmola has launched ad #LockdownHazamChatkaraShur. The ad speaks about, don’t let this lockdown knock you down and enjoy the time spent with your family and learn new things. Watch
7. Mumbai Police in its recent Twitter posts has used posters from the latest movies & shows to spread awareness and urge people to stay at home during the pandemic.

Agency News

1. Genesis BCW has been appointed as the PR agency for Sleepwell India. The agency will look after the public relations for Sleepwell India.
2. New York Festivals Advertising Awards has included 19 shortlists from India.  Cheil India has 5 shortlists in multiple categories for Samsung ‘Good Vibes: Now, words aren’t just heard but felt‘. BBDO India has 5 nominations: 3 for ‘ 40 Years of Indian Advertising‘ in the PR category and 2 for ‘Sons #ShareTheLoad’  in the category of the best film for Social media. TBWA India has in total 5: three for ‘One Mindful Mind‘ for Graphic Design and two for ‘Blink to Speak’ in the category of Positive World Impact. Tribes Communications has been nominated in the Outdoor Campaign Category for Honda’s ‘Life Saver Boards’. View the complete list of nominations Here