Top Marketing Services Headline that a Marketer should be aware of (April 16th, 2020)

Paytm recently launched its #Nobodygoeshungry campaign on social media to encourage people to donate on the app and contribute to serve meals to daily wage earners. Paytm partnered with KVN Foundation to serve meals to people.
The Free Press Journal (FPJ) has partnered with the creative agency Rediffusion for its public awareness ad. The campaign highlights the plight of migrant workers during COVID-19.
Jelimals, the confectionary brand from ITC has tied up with Chhota Bheem to increase awareness about COVID among kids. “Do The Five” song has been conceptualized by FCB Ulka and the video was produced by 16 Beatz Films. Watch
JSW Paints has launched a video on its social pages called #PlanetHome. The film captures praiseworthy actions taken by people during the lockdown to support others. Watch
Conceptualized by Isobar, Max Bupa has come up with its latest digital campaign. The film is based on the insight of how people use excuses to procrastinate buying insurance. The campaign which has 5 ten-second videos is being run on OTTs and YouTube. Watch1 Watch2
Starbucks launched its social media activation called “Cup Half-Full”. Users were asked to comment on their favourite beverage on Starbucks’ social media pages. Later customers were sent voice notes of partners calling their customers’ names along with their favorite beverage.