Top Marketing Services Headline that a Marketer should be aware of (April 21st, 2020)

Campaign and Advertising News

1. Flipkart launches its TV and Digital ad campaign promoting its stay at home reality show ‘Entertainer No. 1’.  The ad features Varun Dhawan and the ad was shot by Dhawan at his home using a phone.  Watch
2. After Dettol, RB is using its other flagship brand Lizol to educate people on keeping their homes clean and disinfected.  Lizol has launched a nationwide awareness campaign #DisinfectToProtect. Conceptualized by McCann, the campaign will have short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh, and Genelia D’Souza. Watch
3. Govt launches a new campaign featuring cricketers urging Indians to make homemade masks. The campaign called #MaskForce has been conceptualized by Ogilvy India. Kohli, Tendulkar, Sehwag, Mithali Raj, Harmanpreet Kaur, and Smriti Mandhana are few of the crickets who will feature in the campaign. Watch
4. ICICI Prudential MF has launched its latest digital campaign urging people to continue investing online at the time of lockdown. Conceptualized by Hotstuff, the current campaign is an extension of the previous campaign ‘Chal Kuch Smart Kar, SIP Start Kar’. Watch