Top Marketing Services Headline that a Marketer should be aware of (April 22, 2020)

Campaign and Advertising News

1. RED FM launches ‘Mind Detox with Padma Bhushan awardee Sri M’, an on-air and digital initiative to help people stay calm during the nationwide lockdown.
2. Oyo in the light of Covid-19 has released a few videos promoting social distancing and the role of essential services heroes. These videos are live across OYO’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms. Watch Here

Agency News

1. Jeep retains Leo Burnett as its creative agency.  The account has been handled out of their Mumbai office for last 4 years. 12thCross had reported on 28^th Feb about a revised pitch brief that the brand had floated.

• iProspect India has won the digital mandate for State Bank of India. The agency will handle paid media, social media creative, SEO (search engine optimization and ORM (online reputation marketing) for SBI.