Top Marketing Services Headline that a Marketer should be aware of (April 23, 2020)

Campaign and Advertising News

1. MG Motor India has come up with a new song of solidarity, titled ‘Raftaar Wahi Hogi’. The video was created by MG Motor’s employees and dealer partners. MG Motor India has collaborated with Dr. Rahat Indori and Delhi-based Sufi Rock Band – Faridkot for the composition. Watch Here

• Marriott International has launched a digital film featuring their own chefs for customer engagement. The film features various chefs from Marriott filming videos individually and collecting various food ingredients to make a single dish. The idea was conceptualised and executed in house by their marketing team and with the support of their own chefs. Watch Here

• Castrol Activ has launched its #HangUpYourKeys campaign, appreciating the efforts of the people who are helping communities during such testing times. The film showcases real-life stories of Indians making a difference in these challenging times, even while at home. Watch Here

• On the occasion of World Earth Day, Linc Pentonic launched a digital film to convey the message of ‘reusing a pen by using a refill’. 90% of the film was shot during the lockdown. Watch Here

• Godrej has launched a digital film on the occasion of World Earth Day. The film spreads a message around building a greener and healthier planet. The film intends to make each one of us think of building a better post-Covid world. Watch Here

• Khimji Jewels in collaboration with Digital Dogs Content and Media, artists and musicians across the UK, Kazakhstan and India has created an original music video that intends to spread a global message of hope during these challenging times. Watch here

• Vedantu, an e-learning platforms in collaboration with its digital agency, Bluebot Digital has launched a television commercial. The theme of the ad is ‘India’s learning’s won’t stop’ and shows kids learning online on the platform from different cities of India. The ad has been created without any shooting being involved. Watch Here

Agency News

1. Percept gets added to the list of agencies who are making free ads for government bodies. These ads aim to increase awareness about COVID. Percept has made ads for Mumbai and Pune Police.