Top Marketing Services Headline that a Marketer should be aware of (April 27th, 2020)

Campaign and Advertising News

1. Linc Pen in its latest ad is asking users to try refills instead of throwing away the pens. Wunderman Thompson India the creative agency has worked on a business insight that there is a brand choice for consumers every time they buy a new pen, whereas refill ensures brand control. This also promotes environmental consciousness through plastic reuse. Watch
2. Parle G has released a film #AapHaiToHumHai dedicated to all COVID workers including its own staff who step out of their homes during the lockdown to perform their duty. The film also highlights the high hygiene standards followed Watch
3. Dairy Milk has launched its new digital video showcasing how one can still celebrate life while being at home. Conceptualized by Ogilvy, the video has been created using the background tune of popular 90’s ad of the brand “Kuch Khas Hai”. Original Ad Current Ad   
4. Mother Dairy has launched its digital campaign #RishtonKaSwadBadhaaye featuring stand-up comedian Zakir Khan. The campaign brings out the insight of how many youngsters are missing being with their parents at the time of the lockdown.  Watch
5. Titan has launched its campaign during the lockdown titled “Make Every Moment Count”. The campaign has been conceptualized by Ogilvy and urges viewers to use the time of lockdown to make memories by learning new things or helping others. Watch
6. Oppo has launched it’s digital campaign #ExpertForAnExpert. The video featuring Vicky Kaushal and Dabboo Ratnani shows how the effort and passion from these two in getting the perfect output. Watch
7. Mahindra and Mahindra Automotive Division and DDB Mudra have created a film thanking people who are transporting essential goods at the time of lockdown. Watch
8. After the #SaluteTruckers campaign, Castrol India has launched its digital campaign #HangUpYourKeys. The campaign showcases people who are helping others while staying indoors.  Watch
9. IIFL Securities has launched a digital and TV campaign promoting its Mobile app. ET Money had also launched a similar campaign last month using an anthem. Watch

Agency News

1. Kinnect has bagged the digital advertising rights for TikTok India. In March they had appointed McCann as their creative agency.
2. Wonderman Thompson, NDTV, Pradeep Sircar, and  Vikalp, an NGO working to help women suffering from Domestic Violence have released a digital film highlighting domestic abuse. It addresses the increase in domestic violence during the lockdown and urges people to act on it. Watch