Campaign and Advertising News
- Beauty brand #Nykaa, the online portal for cosmetic and beauty products has unveiled a new campaign titled #ColourMeFree. The campaign features rapper Dee MC and is inspired by the social stigma around skin colour and racism. Watch
- #EbixCash has launched its first ad campaign – EbixCash ‘Har Khushi Ke Liye Kaafi Hai’. Chrome Pictures has conceptualized, scripted, directed and produced the campaign. Apart from Kapil Dev, EbixCash is also endorsed by IPL teams of Kings XI and Delhi Capitals. The campaign will be lead by TV and supported by digital. Watch
- Duroflex has launched its social media campaign #YawnOffSleepOn, in which the brand is asking people to send their yawns. Select videos will get Duroflex mattress for free.
- Coca Cola is launching the second phase of the #PlasticLaoThailaPao campaign in which people can exchange plastic waste for recycled cloth bags. The campaign will be launched in Goa, Jodhpur, Aurangabad, Mumbai, and Chennai.