Top Marketing Services Headline that a Marketer should be aware of ( March 16, 2020)

Campaign and Advertising News

1. #Ariel has come with the next ad in the series #ShareTheLoad. The latest ad conceptualized by #BBDO is based on research data that 71% of women sleep less than the man in order to finish the household chore. The campaign theme has been running since 2014 and this is the latest ad in that series. Watch
2. #SpringFit mattress has launched a music video to promote sleep awareness #AbToSoJao. Conceptualized by ICE Media Lab, in the video, kids urge adults to let go of their smartphones and sleep on time. Watch
3. #Subway has launched its new digital campaign that highlights its five new flavors. The film has been conceptualized by Dentsu Impact and produced by Happy Making Films. The film is being promoted on digital platforms like YouTube, Facebook, Instagram, HotStar, SonyLiv, and InShorts. Watch
4. #AMFI new ad features Sachin Tendulkar and MS Dhoni. Conceptualized by Wunderman Thompson South Asia, this is the first time SEBI has allowed celebrity endorsement for this category. The brand endorsement is prohibited for mutual fund products. Watch https://youtu.be/qOARxpiwFKQ Watch
5. Skincare brand #Joy has launched West Bengal specific campaign #RupeAmiGuneAmi. The campaign will be seen on TV, Radio, Print and Social Media. Watch
6. #BIBA, the leading ethnic brand, and digital agency #Brandmovers have launched BIBA’s digital campaign #EqualWorldStartsWithYou. The campaign uses 3 ten-second videos as compared to the more popular long ad format. The ad has been shot in vertical frame which shows the importance of TikTok for marketing. Watch
7. #W, the women apparel brand has come up with its latest campaign #IAmResponsible. The campaign talks about how fashion can be trendy and at the same time be environmentally friendly. Watch

Agency News

1. #ACC Cement has appointed Havas Media as their media buying agency.