Top Marketing Services Headline that a Marketer should be aware of ( March 18, 2020)

Campaign and Advertising News

1. #CanaraRobecoMutualFund has released its new campaign #KyaBaatHai. FCB India has conceptualized the campaign. Watch
2. #Aurelia has launched its digital campaign #BeYourOwnBeautiful. Featuring Disha Patani, the ad encourages women to be themselves. Watch
3. To increase awareness about protection from #Covid, #Dettol has launched #HandWashChallenge on TikTok. Watch
4. #WaghBakri the popular tea brand has launched its outdoor lead hyperlocal campaign in Delhi, Mumbai, Pune, and Bengaluru.
5. #PETA has launched its outdoor campaign in Delhi, Mumbai, and Bangalore. The campaign theme is based on Joaquin Phoenix’s OSCAR acceptance speech. #TheMediaAnt planned and executed the campaign.
6. As part of their ongoing campaign #Hotstar has placed its ad on a 1000 feet long billboard in Mirzapur UP.

Agency News

• #Cholayil has appointed Starcom as its media agency and Digitas as its digital agency.